Advanced Development Program for Employer Branding (ADP)
17 - 19 November 2022
Duration: 3 Days
Fees: ₹75,000 + GST
What is
Advanced Development Program for Employer Branding?
With the growing war for talent, it is vital for companies to differentiate themselves and stand out as an employer of choice. A positive employer brand is not only essential for your company to stand out in the competitive job market, but also to attract and retain top talent.
Who will benefit from ?
Professionals from HR, Communication and Marketing Functions
Advantages
Knowledge on steps for becoming an employer of choice
Understanding of building a differentiating employer brand
Opportunity to become an internal go-to-person/SME for the organization
Know-how of the latest developments
Interactions with industry experts and hands on Go-Do activities/projects
Certification by TISS & People Business
Overview
Introduction to Employer Brand
Defining Employer Brand
Understanding the changing needs and aspirations of employees
Outstanding Employer Brands - Case Studies
Building a Business Case for Branding
How to identify need for Employer Branding
Addressing Business Issues
Anatomy of an Effective EVP
What are the common pitfalls
Steps in Building an EVP
Brand Activation Planning
Touchpoint Analysis
Aligning Consumer and Employer Brand
Identifying processes for maximum impact
Brand Communication
Communication plan for EVP messaging to the target groups
How to give creative recommendations
Designing Employer Brand Toolkit (Detailed communication plan and creative design) of EVP
Faculty & Coaches
Dr. Gordhan K. Saini
Mervyn Raphael
Dr. Sandeep Krishnan
Abhishek Kumar
Fee Structure
Program Fees: ₹75,000 + GST
Total fees paid in full at the time of registration.
Contact Us
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