Advanced Development Program for Employer Branding (ADP)

17 - 19 November 2022

Duration: 3 Days

Program Fees: ₹75,000 + GST

What is

Advanced Development Program for Employer Branding?

With the growing war for talent, it is vital for companies to differentiate themselves and stand out as an employer of choice. A positive employer brand is not only essential for your company to stand out in the competitive job market, but also to attract and retain top talent.

Who will benefit from ADP?

Professionals from HR, Communication and Marketing Functions

ADP Advantages

1

Knowledge on steps for becoming an employer of choice

2

Understanding of building a differentiating employer brand

3

Opportunity to become an internal go-to-person/SME for the organization

4

Know-how of the latest developments

5

Interactions with industry experts and hands on Go-Do activities/projects

6

Certification by TISS & People Business

About

ADP Journey Overview

1

Introduction to Employer Brand

Defining Employer Brand

Understanding the changing needs and aspirations of employees

Outstanding Employer Brands - Case Studies

2

Building a Business Case for Branding

How to identify need for Employer Branding

Addressing Business Issues

3

Anatomy of an Effective EVP

What are the common pitfalls

Steps in Building an EVP

4

Brand Activation Planning

Touchpoint Analysis

Aligning Consumer and Employer Brand

Identifying processes for maximum impact

5

Brand Communication

Communication plan for EVP messaging to the target groups

How to give creative recommendations

Designing Employer Brand Toolkit (Detailed communication plan and creative design) of EVP

Faculty & Coaches

Dr. Gordhan K. Saini

Dr. Gordhan K. Saini

Mervyn Raphael

Mervyn Raphael

Dr. Sandeep Krishnan

Dr. Sandeep Krishnan

Abhishek Kumar

Abhishek Kumar

Finances

Fee Structure

Program Fees: ₹75,000 + GST

Total fees paid in full at the time of registration.

Get in Touch

Contact Us

Find all the details needed to get in touch with us and get all your questions answered.

Mr. Suraj Jaganathan

Program Advisor

suraj.jaganathan@peoplebusiness.org

+91 89051 18780

Mr. Aseem Tyagi

Program Co-ordinator

aseem.tyagi@peoplebusiness.org

+91 80760 11705

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